Is the Asian hedge fund industry changing?

Is the Asian hedge fund industry changing?

One interesting and seemingly growing trend in the Asian hedge fund industry is the flow of experienced professionals moving from investment roles into marketing, sales and investor relations roles. Frontline people who really understand investment strategies is probably a good idea, but sales and marketing is a profession in itself requiring a different skill set. Those making the switch need to quickly master their new roles or it will end in tears and no AUM growth. Is this a mere fad or a new direction for the industry?